□ Text

□ Email

□ Call

□ Messenger

That’s what the ad for smart phones asked me on the subway, today. There was no option for □ In person, of course. Respect for human dignity tends to get in the way of selling stuff.

It’s crazy how deeply out of touch with reality marketing is. That is, until, through persistence, it becomes reality. The future will be shaped by a stalwart contempt for anything but the bottom line, it seems.

As an aside, on the same subway, a pack of children on a school trip hopped on for a few stops. They couldn’t have been older than 10 years old. Of the few snippets of conversation I made out, I caught, “I like Primus, I like Primus!” “I like Telus!” and “There’s no Rogers, here…” Clearly, the kids had an acute awareness - at least at an aesthetic level - of their environment. But I’m not so sure that’s a good thing, anymore.